Sunday, August 8, 2010

BT Featureline - have you been sold the right product?

It is a little known fact that what many business people believe is 'BT' is not BT at all, but a privately run franchise operating as 'BT Local Business'. However, BT Local Business is NOT BT, but a private limited company in your local area who pay a franchise fee to BT and can then call themselves 'BT Local Business' and receive sales leads from people who thought they were phoning BT to arrange the installation of new lines.Firstly, every new business that is formed contacts BT Retail as a matter of course, to have their new telephone lines installed. Several years ago, BT Retail disposed of the vast majority of its sales staff and came up with the superb idea of franchising BT Local Business. Now, a call that is put in to BT Retail on 0800 800152 by a small business looking for new lines to be installed, is forwarded to the callers local franchise of BT Local Business, which is not part of BT but simply sells BTs products, services and contracts to the end user. However, in recent years they have been pro-actively selling (we believe, mis-selling) a product called BT Featureline. Invariably this is sold to the end-user on a 3-year contract. The idea of Featureline is that it provides the customer with all of the benefits of having their own PBX without the cost. However, in instances where there is only 1 telephone line and 1 fax line, there is absolutely no need for the end user to have Featureline at all, but BT Local Business will sell it to the end user on the basis that it is the only service that they can have.

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